How appropriate then,that they were the retailer associated with the UNICEF Snowflake lighting ceremony in NYC Saturday night.

Platinum-check Pure gold-check Flawless,sparkling brilliance-check again

And UNICEF...an organization dedicated to helping children world-wide,whose mission is to nurture and protect the littlest among us...decided to join with Tiffanys and light an enormous snowflake made of thousands upon thousands of the purest and most expensive Baccarat crystal to start the holiday season of love and hope and joy and giving.

A snowflake....each one is different,each one is special,each one is unique...every one is something this world will never see the likes of again.

So UNICEF asked one of their ambassador's to join them in a little ceremony to light this snowflake. A young man whose eyes have not only seen the devastation from a tsunami in Indonesia and witnessed the unspeakable horrors of a nation torn by decades of civil war ...but who has also seen his only brother leave not once,but twice for military duty in possibly the most dangerous spot on this planet.And his eyes have also been forced to look upon the most vindictive,despicable lies spewed out of nothing but pure hatred and selfish greed.

A young man who--like that pure,sparkling crystal in the air above him--has been subjected to the fires....and emerged from them as a thing of unspeakable beauty.

In NYC tonight....

There is the light of a brilliant star

One made of many facets of the purest shining crystal

One that is meant to be a symbol of hope for all the world's children

One that is beautiful and precious beyond compare

It's not the one made of Baccarat and suspended high above the streets

It's the one we know and love and hold dearly in our hearts