So yesterday was a good day. After reading that Clay was going to "rock the Jukebox" for some reason I keep singing "Rock the Casbah" in my head.

Sgt. CB went to work in his uniform today for the first time in a looong time. Seems some brilliant civilian member of the police commission thought it would make it look like they had more cops if the detectives wore uniforms. Because the 9 mm strapped to their chest/waist and the big badges and handcuffs hanging off their belts weren't enough of a clue. Brilliant as they are, they initially forgot to give an exemption to the undercover narcotics team and gang task force members. Sgt. CB had to write an exemption request for processing crime scenes because the uniform shirts are nylon and I guess he was taught not to process crime scenes in anything but cotton. He looks very intimidating in uniform which is actually a detriment when you are trying to question someone after a murder or when they ask to go to their 5th Clay concert in 6 weeks.

My town had our 4th of July fireworks on July 9th. We always do them after the 4th because they get a great deal on some spectacular fireworks. It's the big town event, everyone comes and sits in the park and rec fields and says HEY to everyone else. This year, they decided to shoot them off from the high school which is about a half mile down the road. But my stubborn husband insisted on parking where we always park and going to sit where we always sit. Never mind that 95% of the town was at the high school. So we park our chairs next to a fence that everyone else is hopping and where we probably can't hear the KaBooms. I told him "this is stupid: about 5 times. My son looked downright depressed, he wanted to find his friends. We sat there for 10 minutes until I told him, "we need to move-if you don't want to hop the fence, let's walk around". So he finally agreed.

I was walking with my son as we picked up our chairs. I said to him "Every once in a while, you need to do something spontaneous." (Thank you members of the Clay Nation-you taught me that.) He asked what I meant. I said "Something that isn't typical of what you would normally do, something fun." He said "Oh, so just the opposite of what sitting there by ourselves was?" Heh, he's a snarky little one-that kid. Later as we were heading home, Sgt. CB asked him if he was glad we moved. (He ended up finding a friend and watched the fireworks sitting with him.) My son said "yes!" Sgt. CB said "Good, I wanted to move but your mother was happy sitting there by ourselves". I smacked him in the arm.

Today's marketing blog word/phrase of the day is TOSS A WACKY.

This is not a good thing. Tossing a wacky means that after you have worked soooo hard to come up with your marketing plan and then you try to do scenario analysis to see if it would fail and someone comes up with a scenario that yes indeedy (or is that yes, in Didi) kills your idea. The person who came up with that hypothetical idea killer is said to have tossed a wacky-and your quarterly bonus as well.

Now I would love to be a fly in the wall of Team Clay's marketing strategy and see how many wackies were tossed. Or how many monkeys were spanked. Oh wait, I don't think that is the same thing.

Perhaps they talked about simple things like changing Clay's hair. Or maybe something extreme like moving Clay more towards a hip-hop kind of Lil' Gonzo star. After all, he did do that rap star hand motion quite well when Jacob put that backwards baseball cap on him last summer.

When someone on Jerome's list is identified and removed-that's also tossing a wacky.

Now if Clay is talking to Kelly, she probably replaces it with Toss a Freaky.

You can also toss a salad but Clay thinks too much salad can kill you, so he probably tosses it right out the door. After all, can't have too much green when there are Hot Pockets to be microwaved.

You can toss a Dwarf which is what Legolas did in the Return of the King movie.

Maybe Team Clay plays Toss Across in the strategy meetings and the first person to hit the same idea in tic-tac-toe format gets to decide the release date of Clay's next album. It seems everyone sucks at this game.